Bittoo wants to break into a higher market segment, so they pitch their company to a young couple, who are looking to have a typical, Indian-style "loud" wedding. Their parents, who are industrialists, are harder to convince, but they agree to hire Bittoo and Shruti for the event. The wedding becomes a huge success, and Bittoo and Shruti throw a party to celebrate. Guests drink into the late hours of the night. They slowly depart leaving Bittoo and Shruti alone with each other. Drunk from the night's events, they end up sleeping together, something that Bittoo immediately regrets. He is worried about the fallout this will have on their work-relationship, and is afraid Shruti might fall in love with him. He starts being awkward around Shruti, who brings up the topic. After discussing the encounter with each other, they agree to return to their original no-romance policy, and go about planning their next wedding.
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The soundtrack was revealed on 19 October 2010, at the Yash Raj Studios in Andheri, Mumbai,[23] and was commercially released on 3 November[24] with a launch event happening at the Reliance TimeOut store in Bandra.[14] The album consists of nine tracks, including two remixes and Yash Raj Films issued a press release giving a description of each track.[25] They described the opening song "Ainvayi Ainvayi" as "a funky, energetic number", "Tarkeebein" as a "youthful song with cool lyrics", "Aadha Ishq" as a "perfect love ballad", "Dum Dum" as a "unique, unabashed item number with a Sufi-rock feel", "Mitra" as "cool and contemporary", "Baari Barsi" as a "superbly re-orchestrated" traditional Punjabi wedding song and "Band Baaja Baaraat (Theme)" as "a pulsating track which perfectly represents the spirit of the movie".
Prior to the film's release, Anushka Sharma referred to it as her "best film till date".[33] Band Baaja Baaraat's trailer and official website were both unveiled on 19 October 2010,[34] a couple of months before the theatrical release. In addition to the film's synopsis and trailer, the website initially also contained five wallpapers and a press kit for visitors to download. The number of available wallpapers later grew to twenty-five and the website eventually allowed visitors to send e-cards to their acquaintances, with the virtual cards dubbed "Band Baaj-O-Grams". A number of contests were organized by Yash Raj Films, including one where the company, along with partners Radio Mirchi and BIG Cinemas, offered the winning couple a free wedding in December, in time for the film's release and supposedly planned the film's heroes, and another in which a couple would win a trip to Switzerland and visit the filming locations of the various Yash Raj Films productions to have been shot there. In addition to the website, Yash Raj Films also had regularly updated official pages on Facebook and Twitter and a Blogspot blog in an effort to reach the widest audience possible. The company finally uploaded a number of videos on their YouTube account, including the trailer but also several videos promoting the songs "Tarkeebein" and "Ainvayi Ainvayi". 2ff7e9595c
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